 |
Interactive
New Zealand AIDS Foundation: Rules of a F***Buddy
This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
‘Rules of a f***buddy' is the latest campaign from Ending HIV – a community-focused behaviour change programme run by the New Zealand AIDS Foundation (NZAF) to reach men who have sex with men (MSM). Together with award-winners DDB, Ending HIV created a series of joyously sexy images and paired them with rules encountered in f***buddy relationships and HIV prevention - sourced from our community. This message is going to be hard to miss - with posters and billboards lining the streets, banners on dating apps and promotions across social media, reaching f***buddies across Aotearoa.
Agency: DDB, New Zealand Being up against significant advertising-standard challenges, an online content hub was needed to make sure the message could be shared in all its risqué glory, without asterisks or duct-tape.
UX/UI Designer: Ashley Cook Related |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
