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Interactive
The Humane League: The Party’s Over
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McDonald's is one of the biggest restaurant chains in the world with a net income of $5.877B (for the twelve months ending March 31, 2019) Yet, as companies like Burger King, Subway, and Pret A Manger are making concrete, meaningful changes to chicken welfare McDonald's is lagging behind, releasing policies that won't make the desperately needed improvements for animals. Since McDonald's continues to "ghost" their responsibilities to animal welfare, today, The Humane League is launching a global brand-jacking campaign that brings their commitment-phobia to light. Created by independent creative agency Don't Panic, #McGhoster aims to attract public attention towards McDonald's failure to commit to meaningful improvements for chickens, creating a pressure group that's impossible for them to ignore: their own consumers. The campaign is being launched with a cross-platform online film, supported by a series of brand-jacking posters, ad vans and social posts to build momentum and encourage consumers to speak up. You can now even find definitions for #McGhoster on Wikipedia and Urban Dictionary. Viewers are then encouraged to sign the petition at McGhoster.com to apply pressure.
Founding Partners: Joe Wade / Mark Whiteway |
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