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Country Time Legal-Ade: Legalise Lemonade
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Last year, Country Time Legal-Ade helped kids across the country pay permit fees and fines on their lemonade stands due to outdated permit laws. This year, inspired by bills passed in Texas and Colorado that changed archaic rules outlawing lemonade stands, Country Time will give lemonade-lovers the tools to start changing their state’s permit laws. After all, unpermitted lemonade stands are only legal in 14 out of 50 states.
Agency: Leo Burnett, Chicago Lemonade stands help kids build strong work habits, have fun, and become young entrepreneurs. The reality is, they are being shut down because of old, arcane and very real permit laws. Last summer, Country Time took a stand by introducing Legal-Ade: a crack team ready to straighten out lemonade stand-related permits and fines. Legal-Ade defended kids’ right to a lemonade stand and all the benefits they bestow. This summer, Country Time wants to legalise lemonade stands across the country by giving parents and kids the tools to start changing the laws in their state. You can visit the Country Time site to learn which states lemonade stands are legal in. If they aren’t, Country Time is helping to start the process by providing the information to contact local state representatives and offering a downloadable Legal-Ade support yard sign.
Associate Producer: Natalie Dahl Related |
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