Tower: Complicated is out. Simple is in.

Reading your insurance policy can be like reading another language. Thanks to the complicated insurance jargon insurers use you might feel you need a law degree to fully comprehend them. With the insurance category about to encounter explosive rates of disruption, BC&F Dentsu have helped Tower show that every revolution starts with language. The campaign launches a bold new positioning for the brand, as Tower transform their strategic approach towards becoming an industry challenger.