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Betfair Casino: When There’s A Chance, There’s Always A Chance
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Online gambling company Betfair and creative agency Leo Burnett London have launched an integrated campaign called 'When There’s A Chance, There’s Always A Chance' highlighting the fact that everyday moments can be opportunities to win at Betfair Casino. Targeted at new and existing bettors, the creative conveys how Betfair Casino players spot opportunities to win throughout the day. For example in the launch 20” film, we see our protagonist watch his friends taking photographs of their food, and whilst they are counting their ‘likes’ - he sees an opportunity to win on Betfair Casino. Ending with the strapline ‘When There’s A Chance, There’s Always A Chance’ the creative execution emphasises Betfair’s position as being the place to go for the most opportunities to win.
Agency Client Partner - Liam Hopkins |
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