 |
Print
Lidl Romania / World Vision Romania: You, Silly Sausage
This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Romania ranks 3rd place in EU for bullying in schools. In order to raise awareness on the subject - and explore the attitudes and the environment that helps bullying occur - Lidl Romania has used its own products to start a conversation. On International Anti-Bullying Day, the most followed retailer in Romania on Facebook launched 'Soft Bullying is still Bullying' with World Vision Romania. Created in partnership with Jazz Communication Bucharest, the idea aimed to draw attention to the fact that we use plenty of slang and 'soft' insults which we consider funny but, in fact, can support bullying and hurt just as easily. The series includes food-inspired Romanian expressions such as 'You silly sausage,' 'You meat-head,' 'You pizza face,' and 'You couch potato.' The campaign has been backed by a number of vloggers - daily victims of these kind of messages, comments or reviews.
Planner: Oana Oprea Related |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
