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Yahoo!7 Mail: Lady Boy and Losing Lincoln
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The brief was to create a television campaign to promote the new Yahoo!7 Mail product - a highly acclaimed free email service. The idea behind the campaign is to give people a reason to switch from their old email services. Hence we see testimonials from a woman who has lost the love of her life because her inbox was full and a man who's marriage is on the rocks because he mistakenly opened a spam email in full view of his wife.
Business Management: Daniel Deutsch, Brad Amos Related |
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