Samsung Galaxy A: Sponsored Post

Samsung Electronics Australia has announced the launch of a digital campaign created by Leo Burnett, Sydney, to support its Galaxy A Series smartphone range that pokes a little bit of fun at those "organic" posts from influencers which are obviously sponsored by a brand. Overflowing with hashtags and a catchy tune, the campaign pushes the limits of what a #SponsoredPost is, by showcasing the features of the Galaxy A in a deliberately over the top manner. This is done with the help of comedy group Aunty Donna and four Australian influencers who are brave enough to laugh at themselves. The content includes a two minute music video, pre-rolls, bumpers, and social-first creative for stories and in-feed formats. In addition, five original Snapchat lenses have been designed so anyone with a Snapchat account can turn themselves into an influencer and #subtly (#notsosubtly) promote the Galaxy A themselves. Designed to engage a mobile-first Gen Z audience, the content will appear across a range of social platforms including, TikTok, Instagram, Snapchat, and YouTube. This will be the first time that TikTok has worked with a technology brand in Australia to launch a campaign for audiences in this country.