Kia Sorento: Frames

The commercial features Kia Sorento drivers heading out of town starting their various journeys, all towing large wooden frames on trailers.
"The idea is inspired by those picture perfect moments that just seem to happen on adventures," said davidandgoliath, LA ECD Colin Jeffery. "Magical sunsets, bizarre rock formations, animals, reflections etc. These are the kind of moments that end up framed on our walls or safely stored in our memory banks. In the commercial we see the Kia drivers using the giant frames to compose beautiful images. The spot is meant to inspire people to get out and see the world, and showcases the Sorento as the perfect vehicle to do it in."