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booking.com: Determination
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Booking.com, the digital travel leader connecting travellers with the widest choice of unique places to stay, a range of must-do travel experiences and seamless transport options, and adam&eveDDB have released the next iteration of its ‘Live Curious’ advertising campaign. Directed by Fredrik Bond through MJZ with DoP Monika Lenczewska, the new creative work celebrates six real human moments, packed with emotion, to capture and celebrate the range of feelings traveling evokes in all of us. From joy and freedom to determination and wonder, each moment is made possible by one of Booking.com’s product features. From whooshing around freely at a beautiful sea-side resort that’s wheelchair accessible, to building up the courage to jump into the deep end of a refreshing villa-side pool, this campaign seeks to inspire British travelers to ‘Live Curious’ in a positive, real and relatable way. A key feature of the campaign is the role that music plays in each moment to awaken the senses and celebrate the way that ‘Living Curious’ makes travelers feel. The six songs featured to conjure this spectrum of feelings include ‘Freedom’ to Dolly Parton’s ‘Here You Come Again’; ‘Determination’ to Barbra Streisand’s ‘Gotta Move’; ‘Confidence’ to ‘Betty Davis Eyes’ by Kim Carnes; ‘Wonder’ to Yazoo’s ‘Only You’; and ‘Joy’ to "I Am The Very Model Of A Modern Major General" from Pirates of Penzance.
Business Director: Chris Jackson Related |
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