TV ad: Cash4Life: All The Food

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In the latest take on its 'How Would You Spend It?' campaign, New York Lottery has built on its concept of showing how one New Yorker would spend their time if they won a top prize with 'All the Foods'. The spot, from McCann New York, features a stripped-down acoustic rendition of 'Food Glorious Food' - originally made famous in the musical 'Oliver!' -

Category Entertainment & leisure
Client New York Lottery
Agency McCann New York
Production The Reserve Label
Country United States of America
Uploaded 4 July, 2019

Credits

Director
The Chartrands
Chief Creative Officer
Eric Silver
Executive Creative Director
Mat Bisher
Chief Creative Officer
Sean Bryan
Chief Creative Officer
Tom Murphy
Creative Director
Jason Ashlock
Creative Director
Dominick Baccollo
Assoc Creative Director
Emily Salas
Assoc Creative Director
tyler gonerka
Producer
Ari Weiner
Executive Producer
Ryan Slavin
DoP
Justin Gurnari

Other credits

Strategist: Sydney Hausman (Associate)

Account Executive: Ellery Gitkin

Business Manager: Natalie Hernandez

Chief Production Officer: Nathy Aviram

Assistant Account Executive: Jessica Foster

Executive Music Producer: Eric David Johnson aka DJ Bunny Ears (SVP Executive Integrated Music Producer)

Executive Account Director: Scot Beck (EVP)

VP, Account Director: Caroline Fuller

Project Manager: Janelle Jordan

Business Manager Music: Jamie Jou

VP Account Director: Caroline Fuller

Music Producer: Dan Gross

Account Supervisor: Molly Vossler

Strategy Director: Laura Frank (VP)

Production Supervisor: Robert Gustafson

Production Designer: Kelly McHehee

Edit Company: Cosmo Street Editorial

Editor: Aaron Langley

Edit Assistant: George Irizarry

Senior Producer: Paolo Solarte

Executive Producer: Maura Woodward

Head of Production: Luiza Naritomi

Post Production Company: MPC

Colourist: James Tillet

Producer: Anna Kravtsov

2D Lead: Tom McCullough

2D Team: David Anger, Thiago Porto

Executive Producer: Camila DeBiaggi

Music Company: Human

Composer: Seth Fruiterman

Executive Producer: James Wells

Creative Lead: Morgan Visconti

Producer: Craig Caniglia (Senior)

Audio Post: Post Human

Audio Assistant: Rob Suchecki

Sound Design: Daryl Pinsdorf

Audio Mix: Sloan Alexander

Cash4Life: All The Food

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