Procter & Gamble and Saturday Morning have teamed up to get the conversation started, so that we can all see beyond 'The Look.' The spot continues the conversation from Procter &… read moreamp; Gamble's Emmy Award-winning film “The Talk,”. The new film is designed to spark reflection and conversation on racial bias and inequality. The film highlights bias as experienced by many Black men in America.
“The Look” follows a Black man throughout his day as he encounters a variety of ‘looks’ that symbolize a barrier to acceptance. In the film, the windows of a passing car are raised after his son waves to a young girl in the back seat, occupants of an elevator seem to shut him out as he approaches and workers in a department store watch him with suspicion as he shops. For each scene, historical records and contemporary stories are provided at www.talkaboutbias.com to spark discussion and understanding on how these small ‘looks’, whether intentional or not, can have a potentially bigger impact. The film ends with the line ‘Let’s talk about the look so we can see beyond it.’
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