SA Health - Flu Campaign: 2019 Flu Prevention Campaign

In 2016, more South Australians died from the flu than on our roads, an alarming statistic that drove the creative for this 2019 flu prevention campaign.
In SA, roadside crash markers were introduced as awareness indicators, marking locations where fatal (black) or serious injury crashes (red) have occurred. Drawing a direct comparison between road fatalities and flu related fatalities, the realisation that 'flu kills' quickly becomes impossible to ignore. Stark, bold and thought provoking, this concept delivers an emotive and unexpected message that speaks to risk and responsibility. Agency: Showpony Advertising