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For the July launch of Duracell’s new Optimum battery, the brand is debuting a marketing effort that reminds us of those pivotal moments when you may want more from your battery — … read morelike 20 minutes before your next dentist appointment when you can benefit from a little extra power in your toothbrush, or for a long weekend of video games when you may want that extra life in your controller. In case you’re not up to date on your battery news, this is big for Duracell. The new Optimum delivers both of these benefits in one battery - extra life in some devices or extra power in others, versus the brand’s traditional Coppertop batteries. And to make that messy junk drawer slightly less embarrassing when your mom rifles through it, Optimum batteries come in a new slider pack complete with a resealable storage tray. The first campaign to launch in North America under new Global CMO Tatiana-Vivienne Jouanneau, 'Two Characters' kicks off with some 30-second spots via Wieden+Kennedy New York and renowned commercial director, Tom Kuntz of MJZ. The work demonstrates the dual benefit of extra life/extra power because after all, both is better than not both. And these are the world’s biggest, weirdest demos of this new battery.
read less...Chief Marketing Officer: Tatiana-Vivienne Jouanneau (Global)
Associate Director: Stephen Pilcher (Global Brand Design)
Brand Manager: Neena Kamra (Brand Design Manager, North America)
Strategist: Rachel Yoes
Director of Social Strategy: John Petty
Head of Media: Karlo Cordova (Media Planning)
Director of Business Affairs: Patrick O’Donoghue
Account Team: Price Manford, Meghan Mullen, Sara Sharpe, Paulina Marxuach
Project Management: Alex Doomany
Director of Strategy: Dan Hill
Communications Planner: Mark Malloy (Supervisor)
Traffic : Sonia Bisono (Director), Tina Wyatt (Coordinator)
Business Affairs Manager: Michael Moronez
Social Strategist: Elizabeth Stefan
Director of Integrated Production: Nick Setounski
Production Design: Brock Houghton
Cinematographer: Matthew Libatique
President: David Zander
Edit Company: Whitehouse Editorial
Editor: Russell Icke
Edit Assistant: Devon Bradbury
Post Producer: Melanie Klein
Post Production Company: The Mill
Flame Artists: Joseph Yoon, Andrew Emmerson, Heather Kennedy-Eck, Antoine Douadi, Drew Maloney
Colourist: Tom Poole
Producer: Alexandra Lubrano, Luis Martin
Color Company: Company 3
Lead Flame Artist: Jade Kim, Caio Sorrentino
Sound Company: Sonic Union, Trinitite
Producer: Pat Sullivan
Sound Design: Brian Emrich
Audio Mix: Steve Rosen
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