Topshop: Date Dash - Episode 1

Topshop Topman has partnered with VIRTUE, the creative agency by VICE, to create a series of experiences - salient in today's youth culture - to address the growing challenge of building relevance in a world where it's never been easier to avoid marketing messages. The first of these is Date Dash; an online dating show that re-writes the rules of love, which launches today on Topshop.com and Topman.com. 'Date Dash' is a fast-paced competitive show that brings people together to test their style instincts. Following extensive castings for regional talent, filming took place in Topshop Topman stores across the UK in Glasgow, Manchester and London’s flagship on Oxford Street. During the episodes, two contestants race against the clock to create an outfit to impress an eligible suitor, who then selects their favourite contestant to take out on a date. The series consists of six episodes on Topshop.com and Topman.com, with additional content hosted across Topshop Topman social channels and a significant digital display media campaign.