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Pond's: See What Happens
Unilever-owned beauty brand Pond's is the latest to embrace the theme of female empowerment and defying expectations in its Indian marketing. The latest campaign, created by Ogilvy, follows a young boxer dealing with her injuries and struggling to hide her controversial hobby from her family. Throughout the spot, the protagonist covers up bruises with concealer and lies to her mother – only to find that her mum is more supportive than she ever imagined. The campaign's message is one of self-confidence, encouraging its target audience to overcome the internal barriers that can stop them realising their full potential.
Account Management: Matthew Leem, Chitralekha Chetia, Nisha Bhatia, Sarah-Cate Agnew Related |
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