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Jemena Natural Gas: Fire Place
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Leading energy infrastructure company Jemena has released its first Natural Gas campaign through CHE Proximity. The new brand line tells Aussies that ‘Once you’ve got it, you’ll get it.” As part of a fully integrated campaign CHE Proximity has created three 30” TVCs: ‘Fire Place’, ‘Cook Top’ and ‘Fire Pit.’ Using insights around the power of the flame, each film highlights the emotional and transformational benefits of Natural Gas. The campaign communicates beyond utility and function. Instead it draws on our innate and primal relationship towards flame and fire. CHE Proximity have transformed heating into relaxation, instant heat in the kitchen to culinary adventures, and outdoor fire to social connection.
Strategy: Becky Bishop Related |
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