POWA_People Opposing Women Abuse: Bedroom

In South Africa, everyone knows that a rape conviction carries a life sentence for the perpetrator. What many do not realise is it is psychologically also a life sentence for the victim who has to constantly relive the ordeal. It is only through counselling that victims can free their minds and escape the mental prison they have been incarcerated in. With one in four women falling victim to rape in South African, it is a very mainstream problem. Thus, this campaign was launched in mainstream newspaper media. Agency: Joe Public