PUMA Football: The Flow

PUMA Football’s latest campaign “Find Your Flow” invites some of Europe’s top players to remix football and music culture with DJ Snake, the most streamed artist on Spotify.

In music, "Flow" is a unique blend of technical skill and personality. On the pitch, “Flow” is the gift that singles out the great players from the good. Footballers like Kun Agüero, Ada Hegerberg and Jan Oblak, Antoine Griezmann and Mario Balotelli have each created playlists that help them flow.

Available on Spotify and shared on Instagram, the campaign was created by sports and entertainment agency LAFOURMI to launch the new Anthem football pack. The “Find Your Flow” music video was directed by Paris-based duo Julien & Quentin from CREAM.

The campaign is now live and will run until September. It will roll out throughout Europe, England, Spain, Germany, Italy and France, building excitement for the start of the five major European domestic league championships.

Music Video
“Find Your Flow” is brought to life with a music video directed by Julien & Quentin (CREAM Productions). The film features two young footballers starting a conversation about what Flow means. The film is packed with pop-culture references and blends comic shorts with music video to present all the facets of Flow to the frenetic rhythm of football stars who unexpectedly appear in the film, along with football influencers, Manny & LDNmovements. The soundtrack is by DJ Snake.

European football stars build their own Flow soundtrack on Spotify
PUMA Ambassadors, some of the most charismatic footballers today, each have their own unique visual and musical landscape featured on PUMA Football’s Spotify Channel.
Players include Agüero, Suarez, Reus, Balotelli, David Silva, recent Ballon d’Or winner Ada Hegerberg, along with French World Champions Antoine Griezmann and Samuel Umtiti. More will be adding their Flow picks to the PUMA Football Spotify channel over the summer, including players from the FIFA Women's World Cup.
Each footballer has his own album title, album cover, and playlist. Parisian DJ and producer, DJ V!ktor has created an original track for each player’s clip of their ‘Flow’ in action, the films will be released in the coming weeks. DJ V!ktor has also created the original soundtracks that will accompany the two boots.

Instagram
As well as appearing on PUMA's own brand channels, each player is currently broadcasting their Flow on their own social networks, including Instagram stories and timelines.