Vision Super - Innovation and Disruption Fund: Helen

The Reactor Group has helped Vision Super, an industry super fund and one of Australia’s best performing and low-cost, low-carbon sustainable super funds (according to SuperRatings), launch a new campaign for their latest investment option - Innovation and disruption.

According to Head of Strategy Angus Smallwood, it was exciting to talk about something more than long term returns for a financial brand. “This investment option is letting ordinary Australians use their superannuation to share in the financial success of some of the coolest technology brands on the planet, with the fund investing in some of the world’s leading tech stocks. We wanted to show that this super option can turn anyone into a tech entrepreneur.”

The Vision Super team is delighted with the performance of the campaign. According to Vision Super’s manager of Marketing & Communications, Lauren Johnson, “We see Innovation and disruption as a really exciting offering. Not just for our existing members, but for anyone wanting to invest in this sector and the team at The Reactor captured this ambition beautifully, giving us a fresh, contemporary look complimented by a simple, compelling message.”

Campaign work included development of a new website, as well as ads across various digital platforms.