McLaren Racing: For The Fans

McLaren Racing has released a new mobile app which brings fans closer to the team both on and off-the-track. The app was developed following intensive research with the team's core fanbase to ensure the best possible user experience and the most engaging content. The McLaren App offers users exclusive behind-the-scenes access to Grand Prix race weekends and beyond. It was co-created by customer engagement agency Havas helia and built by Havas' digital transformation agency ekino. Fans also have access to race and driver insights, social conversations, live polls and race reports as well as regular Q&As and live chats with key members of the McLaren team; including engineers, team management, pit crew and more. Fans also have the chance to win experiences, including the opportunity to meet the team, visit the iconic McLaren Technology Centre, and win official McLaren merchandise. This app is part of McLaren’s ongoing strategy to connect with fans through digital, social and fan engagement programmes, to deepen engagement with existing fans as well as exploring new ways to recruit new fans into the team. McLaren will engage its core fanbase – the McLaren Plus community – to download the app. Additionally, the app will be promoted across various digital and offline touchpoints, including McLaren’s social media channels and its email database, and featured on the MCL34 car livery and garage branding at the British Grand Prix at Silverstone.