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Interactive
Mizuno Sky 3 + Strava: Comfort Zone
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Wave Sky is Mizuno's most comfortable running shoes. To launch the new Wave Sky 3, Moma, agency in Sao Paulo, Brazil, created an interactive web series that challenges to people to run in order to watch the episodes. "Comfort Zone" is the series' title, and showcases the stories of 4 amateur athletes in different levels. During the launch stage, it is only available at www.minhazonadeconforto.com.br , that connects with Strava, a sport-focused social network with over 30 million athletes worldwide. People that wish to be part of the experience are invited to log in with their Strava account, and from there run 5km, 10km, 21km and 42km. As the platform adds up the distances completed, users are notified and the episodes are unlocked.
ACCOUNT: Ernani Junior e Bruna Santarosa |
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