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Ambient
Vatti: Intelligent Head
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Vatti was aiming to build a distinctive brand image during the AWE 2018. With advanced AI systems, Vatti's kitchen appliances work smartly just like human brains.
We built a 12-meter-high 'head'. When the V-shaped automatic door opens, the audience can enter into a magical space which consists of polygon prisms. In the holographic film, we created a virtual hero 'Water Man', to represent the cleansing power of water in Vatti dishwashers, and also other animals as symbols of leftover food and stains. Through martial art movements, the 'Water Man' powerfully rinsed a fish, which later spat out a chicken. The chicken spat out a bullfrog and the list goes on. Finally, the 'Water Man' unleashed its greatest power on an eel, and the eel spat out a clean white plate as the tagline 'Wash Away Layers of Dirt' faded in. The film impressed audiences with its high-end intelligent brand image.
Architect: yunsheng Su. Sculptor: Xudong Lin. Designers: Jody Xiong, Samson Xing, Haotian Ji, Lingwei Hong, Beili Xue, Ray Pun. Animated Director: Joo Teoh. Animation designers: Dai bin, Wu beibei, Li shaoxiang, Shang yin, Zhao haisheng, Li xiaoxian, Zheng kesi, Lian zhigao, Wang pan, Wu ming. Photographer: Wei Liu. Music: Smile Studio,Emi. Production House: Gwantsi. |
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