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Zune: Zune "Tron"
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Bicoastal creative production company Stardust Studios recently produced a dynamic :15 video installation piece for a Zune account creative team from newly established shop, T.A.G., San Francisco, which included group creative directors Scott Duchon and Geoff Edwards, art director Rey Andrade, copywriter Joe Rose, director of broadcast production Jan O'Malley and agency producer Lee Anne Weldon. The finished piece entitled "Zune Tron" ran on the famous 20-foot LED "GeoffreyTron" video billboard located above Toys"R"Us in New York City's Times Square throughout the recent holiday season, and Stardust's artwork created for the project has also been used in the agency's campaign print and online banner ads.
"Stardust was really able to bring out the most from a silent medium," said Scott Duhon, Creative Director/Partner, T.A.G. "This campaign is all about music, and bringing it to life without sound was not an easy task. However, they were able to continue the story we began from TV and execute it in an incredibly fresh and iconic way."
Director of Broadcast Production: Jan O’Malley Related |
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