Anti-Knife Crime: Ridiculous

To discourage youths from carrying knives Miles Calcraft Briginshaw Duffy, London challenged the misguided perception that carrying a knife give you kudos. “Knife crime is a serious and complex issue and the audience notoriously difficult to reach. We have developed a campaign which challenges the perception that carrying a knife is cool and plays to the self esteem of our audience.” Amy Holdsworth, Board Account Director at MCBD.