Outdoor
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To announce the opening of FedEx Kinko’s locations in fairly remote markets around the country, BBDO New York took more than two dozen objects found on the street and made them look as if they’ve just been shipped, copied, or packed by FedEx Kinko’s. "Some items were boxed up and filled with packing peanuts, some were bubble wrapped, and for others, we placed color copies next to the original item," said art director Chuck Tso.
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