National Geographic High Definition Television: Aquarium

Saatchi & Saatchi Amsterdam wanted to show that the quality of High Definition Television of the National Geographic Channel is as good as reality. Therefore they visited a couple of Dutch zoo's and put the logo of the channel in the upper left corner of an aquarium. "By doing this we turned the aquarium into a television so people could directly experience High Definition Television of the National Geographic Channel," said creative director Magnus Olsson.