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IGP.com: Rakhi
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Rakshabandhan is an Indian festival where sisters send their brother's a rakhi, a thread that's tied on the brother's wrists. Rakhi is a symbol of a deep bond that the brother-sister share where the brother promises to care and protect his sister.
Agency: The Womb Since many Indian's live across the world, igp.com, India's gifting site is the one-stop solution for sisters to ship and deliver these rakhis. In this particular TV ad, we took the cultural angle of 'mooh bola bhai' (not blood related brother but one who has protected and cared) we felt would break the wall paperness of Rakhi advertising that has been done for years in India.
Co-Founders, The Womb - Kawal Shoor and Navin Talreja |
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