NTUC Social Enterprises: Because You Matter

NTUC Social Enterprises has released the short film 'Because You Matter', which was produced by entertainment platform Viddsee and directed by Singaporean Ng Yang Meng to promote its benefits for the Merdeka and Pioneer Generations. Launched on July 1, the five-minute short film revolves around Jane, a busy 28-year-old workaholic daughter who realises that in her personal pursuits, she may have neglected her father and seeks to reconnect with him over dinner. The short film is made for general Singaporean audiences, and marketed actively to a younger, more tech-savvy generation, based on the insight that they are more likely to chance upon and educate their parents about deals and benefits curated for them. They are also more likely to bring their parents to supermarkets such as NTUC FairPrice and eateries like NTUC Foodfare and Kopitiam, which were featured in the short film, to enjoy the MG&PG goodies by NTUC Social Enterprises.