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Haval F7: New Hero in The City
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BBDO Group developed a new integrated advertising campaign for the Launch of intellectual crossover Haval F7 in June. The campaign discovers brand's mission in Russia, which means to change the constanse in the industry. Mostly you should overpay for car's options or equipment, which make your driving experience more comfortable and innovative. Haval offers more affordable format. The agencies' team tells about it in widespread federal campaign, which includes TV, digital, OOH, sponsor opportunities and promotional materials for dealerships. Haval has come to Russia with ambitious goals and for a long time: it is confirmed by the factory, which is launched in Russia and produced up to 150,000 cars a year. Famous Russian actor Alexey Chadov became the campaign’s ambassador. He playes in significant movies and has a respectful positive image, so he is a perfect person for the brand representative.
Jerome Saigot — Executive Director |
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