ghd: My Tattoo, My Story

ghd and creative agency Southpaw have launched the styling brand's 15th annual 'Pink' campaign, in partnership with cancer charities worldwide. This year's emotive campaign features tattoo artist David Allen who has spent 10 years working with breast cancer survivors to create tattoos that conceal mastectomy scars. The work will feature women who have had mastectomy tattoos by David, and how having these artworks has made them feel - with the tagline: 'My tattoo, my story.' David’s designs have been displayed at MoMa in New York - and appear on this year’s limited edition ghd platinum+ and ghd gold styler. As part of the campaign, £10 from every styler sold will go to cancer charities around the world. Breast Cancer Now is the appointed charity for the UK.