Outdoor ad: McDonald's France: Straight Ahead

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McDonald’s™ shows the way in its new directional campaign featuring its iconic French fries. In advertising, showing a brand’s direction is usually summed up to its logo and a arrow. McDonald’s™ France decide to stand out with a directional campaign inspired by an emblematic artistic movement of the 21st Century : minimalism. Pictured on a color patch, French fries shows the way. According to the direction, 8 colors are proposed to make 64 different combinations. Thanks to this new campaign, you’ll never take the wrong way anymore! Agency: TBWAParis.