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FALP Oncology Institute: Arrival
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Cancer has a critical phase: the metastasis. It's related to how the disease is wide spreading all over the body. To change the perception of this concept so charged of negativity, Momentum Chile proposes the idea "Metastasis of Love: because love also branches out" for the relaunching of the brand of FALP Oncology Institute, leader in Chile and Latin America, and to promote the opening of its new building in Santiago city, of 26.000 m2, with which it expects to increase the attention span. This is the first time that the Fundación Arturo López Pérez (FALP Oncology Institute) presents an integrated campaign of this kind, investing in the mass media, traditional media and digital media, besides endomarketing, where 3 TVC of 1´30´´ were introduced with three main stories showing that family and friends play an important role in the process of each person, with the most advanced technology, the best team of experts of FALP and the Metastasis of Love, together we will overcome cancer.
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