Interactive ad: Infiniti Q60: Quick Reactions

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Top 6: August 7th 2019

Award-winning global digital experience design agency Critical Mass and INFINITI, the luxury vehicle brand of Japanese automaker Nissan, today launched an immersive Instagram experience that puts users in the driver's seat for an exhilarating ride around a race track in the INFINITI Q60.

Critical Mass built the experience through the recently debuted Instagram quiz sticker feature called Quick Reactions. Upon choosing their preferred color for the Q60, users are immediately placed driving behind the wheel and presented with a series of quiz moments.

Each question asks them to select their next action as they put the pedal to the metal in a choose-your-own-adventure style experience.