Coca-Cola: Magic of Coke Taste

This summer, Coca-Cola has launched a new campaign that sparks memories of the magic associated with enjoying a Coca-Cola. The campaign celebrates the iconic taste of Coca-Cola and its unique ability to transport you to special moments and memories associated with the feeling of taking that first sip.

The campaign features a TVC which follows a woman enjoying a Coca-Cola and, as she feels the distinctive bubbles of her first sip, she is transported back to memories of being on a beach, playing sport and dancing with friends.

Created with Wieden+Kennedy London, the creative features a giant animated tongue which illustrates how the distinctive Coca-Cola taste behind each sip features in fond memories from summer holidays to sporting events.