Starbucks: Nitro Cold Brew

In support of the nearly national availability of Nitro Cold Brew in the US, Starbucks has released an ad campaign called 'Whoa Nitro.' The first national campaign for Starbucks Nitro Cold Brew, 'Whoa Nitro' celebrates a beverage that needs to be seen and tasted to be believed - it's velvety-smooth, sweet without sweetener, and creamy without cream. To bring the campaign to life, Starbucks Creative Studio worked with director Alex Turvey, production company LOGAN, and creative agency Big Spaceship for creative development. In addition to the ad campaign, Starbucks worked with personalities like Bill Nye, MythBusters Adam Savage, and celebrity chef Wylie Dufresne to create a variety of social content. The social content was led by Bullitt, with Tim K as director and Big Spaceship providing creative development. Most people don’t know what exactly Nitro Cold Brew is. The 'Whoa Nitro' campaign is meant to raise awareness of the product by conveying the burst of revelatory emotion it inspires when customers try it for the first time.