 |
Tv
S by sloggi: The Body
This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
S by sloggi, a new campaign created in partnership with students from Central Saint Martins, has launched. The campaign was produced by MullenLowe London, with the students acting as creatives. The partnership came about following MullenLowe's long-standing sponsorship of Central Saint Martin's annual degree shows and presentation of the MullenLowe NOVA Awards. 12 pairs of students submitted concepts for the campaign. sloggi selected the concept devised by Daniela Benaim and Zofia Zwieglinska, which was then produced by MullenLowe, with both students acting as creatives. The spot features two students showcasing the new S by sloggi range from 'behind the scenes.' The campaign aims to pull apart the components of traditional fashion photoshoots by recording models between photoshoots.
Strategist: Anna Jenkins |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
