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Smart: Eel-ectricity
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Smart has got the summer underway with the aid of several highly energised, singing electric eels. Together with the BBDO Berlin agency, smart has created a music video that heralds the changeover to an all-electric brand at the end of this year. "Fish please, I drive electric only" - the electric eels have got the message. In the song specially composed for them, the trio sing about the benefits of e-mobility and the power of electricity. The musical ad was directed by Zoran Bihac, well-known for his earlier music videos for Rammstein, KIZ, Die Fantastischen Vier and Herbert Gronemeyer.
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