TV ad: Angel Soft: Morning Routine

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Angel Soft has debuted three all-new national broadcast spots today as an evolution of its existing 'Be Soft. Be Strong.' campaign. The spots will live amongst a full 360 campaign launching in August which will also include digital and social elements. Titled, 'Morning Routine,' 'So Sorry,' and 'Pedicure,' the three spots all showcase everyday moments from families and relationships that share the balance of softness and strength. Directed by Fiona McGee, the spots were made in collaboration with creative agency Deutsch and will run nationally through 2020.

Category Other
Client Angel Soft
Agency Deutsch New York
Production Arts & Sciences
Country United States of America
Uploaded 7 August, 2019

Credits

Director
Fiona McGee
Chief Creative Officer
Pete Favat
Chief Creative Officer
Brett Craig
Creative Director
Lesley Coleman
Producer
scott kaplan
Assoc Creative Director
Justin Lesinski
Assoc Creative Director
Ryan Wolin
Art Director
Benson Lam
Art Director
Anastasia Arten
Copywriter
Sean Thomas
Copywriter
Morgan Parfrey
Executive Producer
Marc Marrie
Executive Producer
Mal Ward
Executive Producer
John Benson

Other credits

Chief Marketing Officer: Douwe Bergsma (Consumer Business)

Brand Director: Santiago Arboleda (Brand Building Leader)

Senior Brand Manager: Christian M. Ardito (Brand Building)

Communications Manager: Rebecca Glassman

Strategist: Maya Thompson

Group Account Directors: Steve Sanders (EVP)

Account Executive: Edgar Garcia

Integrated Business Affairs Manager: Saeyoung Kim (Senior)

Associate Business Affairs Manager: Kristy Castro

Director of Integrated Business Affairs: Gabriela Farias

Director or Broadcast Traffic: Carie Bonillo

Head of Production: Diego de la Maza (EVP)

Account Director: Ashley Broughman

Senior Music Supervisor: Chase Butters

Senior Integrated Producer: Jesse Ferguson

Group Strategy Director: Armando Potter

Integrated Producer: Trevor Alexander

Music Supervisor: Dez Davis

Managing Directors: Marc Marrie, Mal Ward

Head of Production: Christa Skotland

Production Service Company: Wilfrid Park

Executive Producer: Angie Colgoni, Tuula Hopp

Producer: Gillian Marr

Edit Company: Cabin Editing Company

Editor: Scott Butzer, Isaac Chen

Producer: Michelle Dorsch

Executive Producer: Remy Foxx

Post Production Company: The Mission

Colourist: Paul Yacono (Senior, A52 VFX)

Producer: Kristina Thoegersen, Jenny Bright (A52 VFX)

VFX Artist: Gizmo Rivera

Color Company: A52 VFX

Executive Producer: Jessica Locke, Thatcher Peterson (A52 VFX)

Music Company: Extreme Music, Score a Score, Asche & Spencer

Producer: Ashley Benton

Executive Producer: Kelly Bayett

Assistant Mixer: Brad Beasley

Audio Post Company: Barking Owl

Audio Mix: Matt Keith

Angel Soft: Morning Routine

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Angel Soft: Morning Routine

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