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Bonds: Fight GloBALL Warming
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In its latest offering via Leo Burnett, Bonds is encouraging blokes to spare a thought for the health and comfort of their balls. More specifically, how a rise in global temperatures is steaming them like a couple of dumplings. It's a
"mandemic" that's been playfully dubbed, Glo-ball Warming. This large scale national campaign comprising TV, OOH, radio, POS, digital and social media activity, launched over the weekend and encourages men to fight the good fight and pull on a pair of Bonds X-Temp – the latest in undie innovation with built in technology to trigger cooling when your body temperature rises. Science!
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