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Gomes da Costa: Battle
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'Vai com Gosto' ('Go for it'). This is the line FCB Brasil chose for its first campaign for Gomes da Costa, a brand offering tinned food products. The campaign, designed to reposition the brand, debuts with a video for broadcast TV titled 'The Battle for Dinner'. Through a fun and action-packed story, the production shows the challenging journey one multitasking woman has to take to get home and take care of her family. The media plan also includes a radio spot, digital pieces, and product placement actions on Brazilian TV channels.
Client Approval: Lucas Nouer, Cruz Calvo e Kauan Seguti |
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