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Radio
Opera Australia: Sporty Rigoletto
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Opera Australia and DDB Melbourne came together to tap into Australia’s innate love of drama. The campaign, which promotes the arrival of ‘Rigoletto’ and ‘Turandot’ in Melbourne, was designed to dramatise the emotional and joyful experience the opera can offer and appeal to a wider, contemporary audience. The radio spots talk to everyone out there who loves drama, concluding with an invitation to experience the opera themselves.
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