With no escape from Kuwait's scorching heat, when summer temperatures go beyond 50° C (122 °F), the BURGER KING Brand introduced 'Hotter is Cooler', a first of its kind, innovative … read moreconcept that makes fun in the Sun! The Burger King Brand created a dynamic algorithm that maps the prices of its cold items to real-time temperature data taken from a Weather API and creates an inverse relationship between the two. So, as the temperatures go up, customers see the prices of their favorite cold items melt away, cooling off the summer heat like never ever before! Agency: Memac Ogilvy, Kuwait. Agency: Memac Ogilvy, Kuwait
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