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Direct Auto Insurance, in partnership with its agency of record, Pereira O'Dell, is launching its new brand campaign titled "Get Direct & Get Going" that positions the brand around a theme of "second chances." It marks a full rebrand for the company that features a full suite of rebranding assets, including logo redesign, color palette update, store redesign, and catchy audio mnemonic in broadcast elements. "Get Direct & Get Going" acknowledges the hurdles of getting affordable car insurance with compassion and humor. It features a host of celebrities — rapper Fat Joe, former NFL football player Johnny Manziel, and former Olympian Tonya Harding — who have needed fresh starts, underscoring Direct Auto Insurance’s belief in the importance of second chances.
Credits
Other credits
Mona Gonzalez – Managing Director
Julia Morrissey – Brand Director
Adam Weiner – Brand Supervisor
Diana Soloaga – Brand Manager
Raquel Duarte – Art Producer
Tom Naughton – Director of Strategy
John Redmond – Strategy Director
Jason Pelton – Associate Director of Project Mgt.
Camara Price – Director of Business Affairs
Shay Davis - Business Affairs Manager
1st AD: Brian Stevens (Johnny Manziel & Tonya Harding) // Mark Robinson (Fat Joe)
Production Designer: Brock Houghton
Costume Designer: Robert Molnar (Johnny Manziel & Tonya Harding) // Anne Madden (Fat Joe)
Edit: The Now Corporation
EP: Nancy Finn
Producer: Carrie Fleming
Editor: Jesse Reisner
Editor: Jessica Farmer
Post Production: Method Studios-NY
Executive Producer: Jesse Kurnit
Senior VFX Producer: Bennett Lieber
Production Coordinator: Kyle Fader
Lead Flame Artist: Chris Hunt
Flame Artist: Stephen Morris
Flame Artist: Mario Caserta
Animator: Will Pittas
Animator: Nate Soto
Color: Company 3
Colorist: Jaime O’Bradovich
Color Producer: Kevin Breheny
Music & Sound: Butter
CCO: Andrew Sherman
Managing Director: Ian Jeffreys
ECD/Composer: Aaron Kotler
Producer: Kristin Kuraishi
Audio Post House: Mr. Bronx Audio Post
Eric Hoffman: Audio Post Engineer
David Wolfe: Audio Post Engineer
Brand: Direct Auto Insurance
Aaron Kuluk – Executive Vice President
Josh Jarrett – Senior Vice President, CMO
Kevin Fairchild – Vice President, Customer Experience & Brand Innovation
Ryan Keller – Senior Director, Integrated Marketing
Jeanette Gipson – Director, Direct and Offline Media
David Schwartz – Director, Digital and Social Media
Dusty Gray – Director, Marketing Data Science
Chris Harvey – Senior Creative Manager
Jere Warren – Marketing Manager, Social Media
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