 |
Tv
Esso: Daddy No Legs
This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Esso has launched a new campaign produced by ITN Productions, Advertising and adam&eveDDB, which follows an inspirational, real-life father whose ultimate goal - as a double amputee - is to take part in one of the world's most prestigious and oldest active sports car races in 2022. Directed by Oscar nominated multi-award winning director Marcel Mettelsiefen, the campaign - entitled 'Daddy No Legs' - is part of Esso's social stories and centres on David Birrell who is passionate about racing, and who has the opportunity to realise his dream. David’s story is inspirational. It explores his love for his family, his passion for car racing and his determination and die-hard spirit in the face of adversity. The film highlights the life of a real person and the positive impact his ambition has on others in similar circumstances. Daddy No Legs launches on Facebook in the UK this month (Aug). Shot in a documentary style, the film is character led and observational, and is narrated by David himself. The combination of family interaction, intercut with dynamic shots of David racing, gives the film its energy and drive. Research undertaken in-house, and steered by the director, led to a stronger bond between the director and protagonist, and a deeper engagement with the agency and brand. The film was award-winning director Marcel Mettelseifen’s first commercial piece of work. Previously, Marcel worked on documentaries following the Syrian Civil War such as Syria: Children on the Frontline; The Escape; Watani: My Homeland and Slum Britain: 50 Year On, all of which earned him critical appraisal and recognition.
Planner: James Price and Philip Mattei Related |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
