Today BOMBAY SAPPHIRE announces the launch of Discover The Possibilities Within, a fully-integrated global campaign via AMV BBDOI, London, that will be executed through-the-line this … read moresummer. The brand has worked with pioneering creatives to produce a strikingly bold new look for BOMBAY SAPPHIRE that supports its overarching Stir Creativity platform - a call to arms for creative self-expression, inspired by the insight that we are all born creative, but all too often everyday life chips away at that instinct.
The new $20M campaign has creativity at its heart, working with real-life creatives to not just feature in, but create the hero brand film, without an actor in sight. The new brand film and out-of-home visuals use cutting edge creative techniques which play with mirrors and apertures to elevate the campaign beyond anything the brand has produced previously.
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