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GoCompare: Teaser Film, 1
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Droga5 London’s first campaign for GoCompare heralds a new direction for the brand and sees brand mascot Gio Compario in a radically different role. In the first in a series of TV ads, Gio Compario gets behind the wheel and re-enacts the circumstances that led to real-life car insurance claims, while Wynne Evans, the Welsh tenor who plays him, talks viewers through how having the right car insurance matters. The campaign promotes a new offer from GoCompare where qualifying car insurance customers receive free excess cover worth up to £250 when they buy or switch insurance through the comparison website. The campaign launches on Sunday 25th August with the TV spot, ‘Tree’, and with sponsorship of Weekends on Dave. 10” idents announcing Gio’s return will be replaced by idents featuring his misfortunes and will run on the channel until the end of the year. ‘Tree’ was directed by Jeff Low through production company Biscuit, with a second spot to follow.
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