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Cadillac: Crew Ready
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Continuing its string of disruptive work for the Cadillac brand, Rokkan has set a new bar with the launch of the Crew Ready, 3-row, XT6 SUV. In order to standout in the ever-crowded Lux-3 SUV segment, Rokkan collaborated with A-list, powerhouse directors The Russo Brothers and production company Bullitt. World famous superhero style with a twist defines the XT6 Crew Ready campaign and further defines the bold new direction of the Cadillac brand. The campaign is comprised of a dynamic series of films showing off the XT6’s spacious 3-row interior, sporty design and rich technology suite – cementing its status as the perfect SUV for every squad, fam, or posse. In essence, XT6 Crew Ready is a celebration of size and style – performance and presence told through a cast of crews. They are both heroic and familiar – modern, tech-forward and cut from every cloth. The campaign also features the bombastic track 'Welcome To The Party,' by Diplo. The track adds a commanding layer of energy to the films for a brand whose legacy in music is unmatched.
Chief Marketing Officer: Deborah Wahl Related |
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