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ESPN has began airing the next chapter of ESPN's College Football Playoff "Who's In?" campaign. This year's campaign, created by McKinney, celebrates fans and pays homage to their … read moreintegral role in the game of college football. The initial kickoff spot, featuring acclaimed director Peter Berg (Friday Night Lights, Ballers, Lone Survivor) and cinematographer Bradford Young (Solo: A Star Wars Story, Selma, Arrival), captures the passion, traditions and dedication of the fans who embody the soul of college football. Berg, an avid sports fan and a true fan of college football, shot the campaign in three days with 225 extras representing 23 different school programs. NF’s The Search provides the soundtrack. The campaign hopes to shine a light on what fans bring to the game – the allegiance and insanity that contributes to the cultural event that is the College Football Playoff. The campaign illustrates that, without fans, college football might be just a game.
read less...EVP, Director, Content Production: Regina Brizzolara
Integrated Producer: Kara O’Halloran
Business Affairs Manager: Miriam Hughes
Chief Strategy Officer: Walt Barron
Strategy Director: Kevin Murray
Account Director: Ryan Gardiner
Account Supervisor: Maggie O’Donnell
Account Manager: Meghan Moloney
President: Vic Palumbo
Editorial: Exile Edit
Editor: Max Koepke
Assistant Editor: Ling Chua
Producer: Grace Hammerstein, Charlotte Delon
EP: Sasha Hirschfeld
VFX: The Mill
EP: Heath Raymond
Producer: Bugs Russell
VFX Supervisor – Gavin Wellsman
ESPN Music Supervision:
Music Director: Kevin Wilson
Mix: Sound Lounge
Audio Engineer/Mixer: Justin Kooy
Producer: Alicia Rodgers
ESPN
Laura Gentile: SVP, Marketing
Emeka Ofodile: VP, Sports Marketing
Pallav Tamaskar: Senior Director, Sports Marketing
Willis Hulings: Associate Director, Sports Marketing
Margaret Davis: Manager, Sports Marketing
Alexa Dettelbach: Associate Manager, Sports Marketing
Willi Anderson: Coordinator, Sports Marketing
Caroline Tilton: Coordinator, Sports Marketing
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