Nissan / ESPN: Road to The Heisman House

As the wheels are put into motion on Nissan's NCAA partnership, the 2019 Nissan Heisman House campaign, created by TBWAChiatDay, New York, is already underway as part of Nissan's now 14-year sponsorship of the Heisman Memorial Trophy Award and the Heisman Trophy Trust. Now in its ninth year, this season's Nissan Heisman House campaign features nine Heisman Trophy winners in a series of TV spots airing on ESPN beginning tonight and running throughout the college football season. The season’s opening spot, “Road to the Heismans,” will air during tonight’s UCLA vs. Cincinnati game, 7 p.m. EDT on ESPN. All 2019 Nissan Heisman House campaign spots were directed by Anthony and Joseph Russo, the Emmy Award-winning directors known most for their work on Marvel films and the comedy series Arrested Development.